Put the entire abstract on the title page. No jokes or slang are appreciated in this type of writing. White papers stand somewhere between an article and a promotional brochure. Graphical displays can be effective for reinforcing your points.
Break it down into sections with a colon, or insert a subtitle that can be more descriptive. Keep it short, simple and to the point. Do try to make it no longer than pages. If you are selling a product or service that will help your readers, make sure to mention it at the end.
Since many customers with multiple sites consider their ProductName environments mission critical, remote replication as a disaster recovery option is a key feature. Introduce the solution sincluding a clear definition and even a framework or model.
For example, system administrators will be interested in the technical capabilities of an operating system a company produces, whereas average users will most likely be interested in its entertainment and multimedia features. Do take the time to create a shorter, more powerful title.
You need to use a business writing style and be fairly descriptive. On the page to the left you need to start with the brief problems and provide the solution and the benefits of the product or service that provides the solution to this problem.
On the page to the right you can list testimonials from satisfied and happy customers who have used this product and are happy with the results.
Product Enhancements to Enable Replication ProductName has built in two key software features not found in ProductNameits predecessor.
A sound idea is to put some key points, quotes, or short summaries aside from the main text, and that is when sidebars and callouts are useful.
When you look at a normal brochure this page is always the last page at the back. Then you can use the title page as a separate sheet for your sales team to send to prospects. In it, tell readers what their main problem is and describe it.
Use the white paper to link to your other content marketing assets, such as other white papers, eBooks or blog posts. Optimize the reuse and repurpose of white paper content.
These are the first two marketing materials every new business should invest in. Plan on many revisions. The Challenge Before ProductNamecustomers of XYZ Company hardware products were challenged with slow uptimes and recovery, and lack of proper safeguards to avert a site disaster.
Consider search engine optimization as part of title creation. A list of possible topics may include: Substantiate your message by including content from subject experts by getting quotes directly from them or curating their content. Be clear regarding how these solutions address the problem statement s.
Be sure to include team members as part of the development and review of the outline to ensure your white paper plan is on target. The conclusion provides the opportunity to: Go back over your draft and see what needs to be done to make it read better.
Do use various images, charts, and diagrams.This white paper cuts through a lot of confusion to describe a major innovation in online advertising called real-time bidding “Our industry moves very rapidly, and it took a lot of research to create this page white paper.
Writing a white paper is not the same as writing a blog. You need to use a business writing style and be fairly descriptive. You will probably end up writing at least ten pages to make your point. White paper template guides the user in writing a perfect white paper.
The white paper template is a professionally designed template that enables the user to quickly create the content that he/she needs for an effective white paper. A white paper is a B2B marketing and sales tool that presents the advantages of a company's product over its competitors.
It can be of three types. Write the abstract after you have completed your white paper. Use a direct structure format for the creation of your abstract.
That is, include the most attention-getting findings, insights, and recommendations from your white paper. Eight Rules for Creating Great White Papers ONE Use a Linear, Logical Approach All good communication has an objective.
The primary mistake people make when writing white papers is to use the paper to talk about their product or solution. Instead, a white paper must be educational, not promotional in tone.Download