While the pricing for Wal-Mart and Sears is competitive, the customers who are targeted by the Urban Outfitters do not mind paying more for a little more ambience, trendy products and a feeling of satisfaction that the big companies cannot hope to emulate because they are already in the mass market slots in the customer mind maps.
The decisions to shop is determined by various aspects of human thinking and involve the individuals perception of self -- which is a complicated issue, considering that individuals can define their identities in different ways, there being a role in the shopping image brought about by the culture.
Hence it would be an uphill task for the other companies to reinvent themselves. It has to be agreed that "shopping is not merely the acquisition of things: Pooler, There is no differentiated shopping experience hence no different maps for the consumer in the shopping experience. For example, in an uptown in the U.
Do you agree or disagree with him? Senk says that shopping is largely entertainment. Like wise diamonds are paid at a great value even though it does not have any physical use for the owner, merely because the possession of the high priced diamond enhances the social status.
Explain your answer The shopping experience is addictive and it is so because it is entertaining. Thus those with environmental concerns, health concerns, would buy costly organic vegetables rather than ordinary ones out of the concern and also to do something different.
The reason why a customer would pay more for exclusivity would also therefore be to gain the approval of the peers and also to bring about a better social standing by consuming things that are considered meant for the peer class.
Bulk production is not a method to create fashion or a counterculture. The value of a thing also is enhanced by its cost and rarity. That is the drive behind people trying to achieve many things that are grueling and tedious, like feats in sports for example.
Could the big box stores sell merchandise identical to Urban Outfitters? Identify at least three reasons why exclusivity is valuable The primary reason is that individuals want to be noticed and appreciated for what they achieve or possess.
This not only involves the shopping experience but the shoppers also come with feelings that Pooler calls consumption mind maps. To those who often shop in the monotony of the big malls, smaller but quick adapting places like Urban Outfitters offer the difference where the consumer feels an environment that is focused in him or her.
Thus a Rolls Royce is prized because of its exorbitant cost, and therefore it advertises the exclusivity by its cost. Shields, Seen from another view point shopping also is a method of gaining information both about products and other humans who may visit the mall.
Morrison, That is why exclusivity is important in a marketing set. Secondly, the Urban Outfitters serve an exclusive region and specific customers whose fashion choice and trends can be noticed and gauged.
Morrison, Lastly the social concerns may also be a factor in opting for exclusive products while cheaper version of the same is available. In this case there is a difference in location, and the product, while the advertising of the companies focus on different things, promotion is based on the exclusivity of the location that appeals to youth.Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image.
2. Could the big box stores sell - Answered by a verified Tutor. Excerpt from Case Study: Urban Outfitters Continuing Case Study Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image.
A creation of a counterculture by Sears or Wal-Mart chain stores may not succeed because of various reasons that play a role in the marketing tactics used by Urban-outfitters Incorporation.
URBAN OUTFITTER CONTINUING CASE STUDY: MARKETING A BUSINESS Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image.
Sears and Wal-Mart cannot effectively create a trendy counterculture image for a couple of reasons. Both stores are large retail stores that advertise various products to much larger. Dec 02, · Best Answer: The reason why Wal-Mart or Sears cannot effectively create a trendy counterculture image is because in the case of Wal-Mart it operates on a high volume low profit margin and the only way to do this is to be able to mass produce or have your products mass produced for you or at least buy in Status: Resolved.
Assignment Week 8 Page 2 of 5 1.
Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image? I believe that Sears and Wal-Mart cannot effectively create a trendy counterculture image because of the mass production of their products. Sears and Wal-Mart are both large department stores that only cater to the people who .Download