This process utilizes photosensitized clear plastic which is exposed to the image and processed in layers of color to simulate the final printed image. In tech, a whitepaper usually describes a theory behind a new piece of technology.
Calendering To impart a smooth finish on paper by passing the web of paper between polished metal rolls to increase gloss and smoothness.
If you can convince them that they need a white paper, you will be on your way. Readers expect a high degree of expertise backed by solid research that is fully documented by references.
The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why people need to buy your product right now. Color Proofs Initial printed pieces pulled off the press for final approval.
White papers are also used for government purposes as a method of presenting government policies and legislation, and gauging public reaction. Papers manufactured with chemical pulp are called "free-sheet" papers. Collate In binding, gathering sections signatures in sequence for binding.
Many people create whitepapers for this purpose -- a resource that their leads can take with them to become better at their trade. This type is best used to generate leads at the top of the sales funnel, build mind shareor inform and persuade stakeholders, building trust and credibility in the subject.
Cold Color A color on the bluish side. Cover Paper Durable, heavier weight papers, available in a variety of finishes and colors, used for the cover of pamphlets, annual reports, business cards, etc… Crop Marks Specifically placed marks attached to artwork that show the area to be printed.
Baseline In typesetting, the invisible line on which letters and numbers set. This success is best conveyed through certain metrics the customer has agreed to be measured on.
Blanket Ceep Movement of the blanket surface that comes in contact with the printing plate or paper.
Got questions about writing white papers? It is synonymous to the more widely used term preprint. The best thing is to advertise your services as a white paper writer through your website, cold calling, and other marketing methods. These people are seeking plain-language explanations with clear business benefits, backed up by convincing facts and arguments.
Brightness A technical measurement of the light reflected back from a paper. Recommends a new, improved solution to a nagging business problem. Color Separation The method used in breaking down the primary colors needed to prepare plates for printing color work.
Blowup Enlargement from the original size. Still, there is some disagreement in the marketplace as to the proper length of a white paper.
C Caking When printing, the spots of ink pigments on printing plates or press rollers, due to the vehicle carrying the ink not being able to hold the pigment in suspension.
Condensed Face or Condensed Type A particular typeface that allows more print per line, as though the letters were squashed at their sides. A Reference Guide Imagine you work for a company that sells kitchen cleaning equipment to restaurants and you write a whitepaper about the maintenance and inspection of commercial kitchens.
The goal is the same. It provides tested configurations and best practices as proof points. This is the reason why I started writing in this field. And these qualities can make some decision makers feel better about a future purchase.
In some cases, technical white papers require more content to effectively convey the needed information. Why and how did I get into writing white papers?A paper machine developed by Louis Robert and financed by Henry and Sealy Fourdrinier that produces a continuous web of paper; also the term for the section of the paper machine which is a continuous "wire" or belt.
Definition of white paper: A concise report that informs readers about a complex issue, often used to convey an organization's philosophy and pursuade potential customers. This type of document contains proposals for the.
There are primarily three main types of white papers used for B2B marketing: background, numbered list, and problem and solution. A numbered list is just that.
It is a quickly scanned set of tips or points for a product or business issue. A white paper is an informational document, issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service. Conversely, white papers draw upon and synthesize a broad range of content from the domains shown in Table 1 as well as others—e.g., internal training documents, analyst reports, sales presentations, business plans, product descriptions, surveys, etc.—to achieve its desired effect.
A white paper is a cross between a magazine article and a corporate brochure. Most clients want to read the educational magazine article part of the white paper to find out the solutions to their problems — but the persuasive brochure part of the white paper does its job too, and convinces the.Download